When a business is creating a website for their company they want to make sure they include all the important details - of course. Also all the creative content has to be there, which includes the companies products, services, contact information, testimonials, social media networks etc. After all this information is included into the website, the design aspect comes into play.
When designing a website you want to make sure you are using the latest software. So using HTML 5 instead of Flash is definitely preferred. You also want to make sure that your website is designed for a variety of computers and programs. This does cost more money, but you will have happy consumers as an end result. Make sure that you website is compatible with both Mac's, and PC's as well as Chrome and Firefox.
The 2013 design colour of the year is called PANTONE, emerald 17-5641. This would look great as a background or boarder colour around your companies photos. Large photo back drops is a huge trend in 2013, having an transparent image over a pantone emerald backdrop would look great! Flat design is also a huge trend this year. Everything should look crisp, concise, and flat lined.
A really neat tool that is taking off this year is having a fixed header bar. So when you scroll down the page the header still stays at the top of the page. Which is extremely convenient because if a website has a continuous scroll down the page then going back to the top of the page may take a while. On that note the next trend of the year is having a continuos scroll, clicking is out and scrolling is in.
If you follow these design steps your website will look great, and it will follow all the awesome trends for 2013 !
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