What is Remarketing?

Remarketing

Remarketing is when a company or business takes action on reintroducing a product or service to the market in responses to declining sales. In order to positively remarket the product or service it has to be advertised as something that has been improved upon to regain the consumers interest.

ALSO. . .

  

eCommerce Remarketing refer to strategies, techniques and the automated email systems that are used by online merchants and marketers. These automated emails allow you to follow up with website visitors who do not make a desired action on the website. This usually happens when consumers are shopping online and they leave the site or abandon their shopping carts.

For example,  a computer company may market its computer with a new software or new features to improve its sales after a newer or better system has been introduced into the same market. 

Here is a great article on Remarketing

5 Million Mentions

The arrival of iOS 7, and social media users go crazy !

September 18th was the initial launch of Apples latest update version. iOS 7 had over 5 million mentions among social-media users just on the first day of its launch alone. Last year when iOS 6 was launched it only had roughly 700,000 mentions across social media outlets.

This reason for such a gain in mentions over 1 year isn't quite clear yet, but there are a few reasoning's behind it. One reason could be the fact that more and more people are now using social media outlets. Also the fact that more and more people are now iPhone users. Now that Blackberry is slowing conking out, the iPhone has taken over the phone world (not including Samsung, they are still the most popular).

These comments that lit up on social media were both positive and negative. People were excited about the new look, and the fact that you could now block people from calling or texting you. But the biggest complaint was the fact that you had to download this upgrade over the computer, and it took a lot longer than people expected. But once the upgrade was installed most of the social media mentions were very positive ones!

Check out the new upgrade! 

Panda, Cute but Mean ?

Google's Panda was first released in February 2011. Google Panda was designed to change Google's search results and rankings process. Google wants to bump out the rank of "low-quality sites" and make sure that higher-quality sites are at the top of the organic sites pages, (right under the paid results).

Panda was created using an algorithm update that used artificial intelligence in an advanced and innovative way then ever before. These website rankings are based on trustworthiness, design, speed, quality, and return rates to the website. The new Panda was then used to look at the contrasting similarities that were found between websites that were either high quality and low quality.

So whats so wrong with this you ask? Well, many news websites, social media sites, and sites with a higher amount of advertising, had a huge drop in their popularity rankings. Panda has reportedly affected the rankings of almost 12% of all search results, which is a huge impact for these sites.

A successful website needs in depth content, and great quality, but an exception to one of Panda's rules is, if you are a recognizable brand like LuluLemon you don't automatically need to have in depth, high quality content.

Well, this seems kinda hypocritical if you ask me!

So whats the best way to tell if your website is going to be a hit or not, there really isn't one perfect way to do this. So your best bet, the old school traditional way... show it to people who have a critical eye. Whether they are your friends, family, or colleges, ask them to look at your website and to give you critical feedback.

P.S I still love pandas.

Search Engine Man

Who uses search engines the most?

Well we wanted to find out.
Both of these pictures show and describe the particular person or people who tend to use search engines the most. The picture on the left shows that 93% of male adults use search engines, which is 2% more than women. These men and women vary between the ages of 18-29. Most of these search engine users are college students, and college graduates. The picture on the right, is a home made drawing which shows both of those people (in one).  In one hand he is holding a textbook for school, and in the other hand he is holding a briefcase. This shows that both of these type of people are constantly using search engines to help them find the information that they need, whether it is for a school assignment or a business task.