What is Remarketing?

Remarketing

Remarketing is when a company or business takes action on reintroducing a product or service to the market in responses to declining sales. In order to positively remarket the product or service it has to be advertised as something that has been improved upon to regain the consumers interest.

ALSO. . .

  

eCommerce Remarketing refer to strategies, techniques and the automated email systems that are used by online merchants and marketers. These automated emails allow you to follow up with website visitors who do not make a desired action on the website. This usually happens when consumers are shopping online and they leave the site or abandon their shopping carts.

For example,  a computer company may market its computer with a new software or new features to improve its sales after a newer or better system has been introduced into the same market. 

Here is a great article on Remarketing