This Noisy World...

Blogging has absolutely exploded over the last few years. Its so hard to gain a legitimate following, as well as making your businesses or companies blog/website stand out.

Today I was searching the web and came across a great marketing speaker named Marcus Sheridan. He has an entire video blog on ways to make your businesses blog stand out. The video is about 45 minutes long so I decided I would shorten down for all of you and get right to the point! 

One of the main reasons why people read blogs is because they want answers on specific subjects. Our blogs need to help people find what they need quickly, and they need to be straight to the point. 

The most essential business blogging philosophy in the world is...

THEY ASK. YOU ANSWER 

Three principles that will help you improve your blog are:

1. Honesty in content

2. Honesty is Approach

3. Honesty in sales 

Having these three principles in your blog will truly make your blog stand out. Having great content is key, but having honest and truthful content is number one in gaining followers. You want your consumers to trust and believe in your business or company, and most importantly you want them to believe what you have to say is true. In your business blog you want your consumer to be able to approach you with questions, problems and concerns they may have about your product or service. last but not least you want to be honest with your sales, product or service. Don't let your consumers down with false advertising. 

Five main components that need to be covered in a business blog include: 

1. Cost

2. Problems

3. Versus

4. Reviews

5. Best 

When consumers are on your website or blog they want to be able to find these 5 components easily and quickly. Cost is extremely important because money really determines whether or not your consumers are going to buy your product or service. Problems with your product or service isn't really something you want to display on your website or blog. But if you are having some sort of problem make sure you try and make it into a positive situation. So let your consumers know that you are fixing the problem, making changes, and improving it. Versus is when you take your product or service and compare it to a similar product or service in the same market. Reviews can also fall under customer testimonials; this is the real raw, truthful information from actual consumers. Best is when you get to brag about your product or service and let your consumers know why they should buy with you instead of your competitor. 

To really get straight to the point... 

Honest, transparent and helpful content is the greatest sales and trust building tool in the world. 

The End. 

When Designing a Website . . .

When a business is creating a website for their company they want to make sure they include all the important details - of course. Also all the creative content has to be there, which includes the companies products, services, contact information, testimonials, social media networks etc. After all this information is included into the website, the design aspect comes into play.


When designing a website you want to make sure you are using the latest software. So using HTML 5 instead of Flash is definitely preferred. You also want to make sure that your website is designed for a variety of computers and programs. This does cost more money, but you will have happy consumers as an end result. Make sure that you website is compatible with both Mac's, and PC's as well as Chrome and Firefox.

The 2013 design colour of the year is called PANTONE, emerald 17-5641. This would look great as a background or boarder colour around your companies photos. Large photo back drops is a huge trend in 2013, having an transparent image over a pantone emerald backdrop would look great! Flat design is also a huge trend this year. Everything should look crisp, concise, and flat lined.


A really neat tool that is taking off this year is having a fixed header bar. So when you scroll down the page the header still stays at the top of the page. Which is extremely convenient because if a website has a continuous scroll down the page then going back to the top of the page may take a while. On that note the next trend of the year is having a continuos scroll, clicking is out and scrolling is in.

If you follow these design steps your website will look great, and it will follow all the awesome trends for 2013 !

What is Remarketing?

Remarketing

Remarketing is when a company or business takes action on reintroducing a product or service to the market in responses to declining sales. In order to positively remarket the product or service it has to be advertised as something that has been improved upon to regain the consumers interest.

ALSO. . .

  

eCommerce Remarketing refer to strategies, techniques and the automated email systems that are used by online merchants and marketers. These automated emails allow you to follow up with website visitors who do not make a desired action on the website. This usually happens when consumers are shopping online and they leave the site or abandon their shopping carts.

For example,  a computer company may market its computer with a new software or new features to improve its sales after a newer or better system has been introduced into the same market. 

Here is a great article on Remarketing